![]() ![]() The results encourage decision-makers in the automotive industry to use tailored search engine data as a possibility to observe people´s interests for particular car models and to enhance new car sales forecasting and demand planning across countries. The thesis contributes to the Google Trends literature by examining differences in the prediction accuracy of search queries across countries for the first time and by improving prediction models that include internet data. The outcomes suggest that the length of the customer journey depends on the car model, the price and is influenced by the national culture. Find out what’s trending right now: Real-time search trends are great for seeing what’s happening in the moment and in the context of news coverage. It’s also where you will get a sense of the volume of searches. The thesis stresses the value and the necessity to adjust search query data to predict economic variables but raises the awareness of researchers and practitioners not to rely blindly on internet data. Today’s trends: For a number of countries around the world, you can see what is trending each day. The implementation of a time lag highly improved the validity and the accuracy of prediction models that include internet data and opens up new research possibilities. The study found a significant and positive relationship between internet searches for car models and the car model sales data in both countries with an accuracy of up to 68.5%. Several linear regression models were estimated to investigate the relationship between Google Search queries and new car sales data. The customer decision journey towards buying a new car illustrates the time lag as the time between the online search for information and the final car purchase decision. The car buying process is examined and the effect of implementing a time lag within the dataset is assessed to increase the value of internet data. The thesis aims to investigate differences in the explanatory power of internet searches to predict new car sales in Germany and the United States with the tool Google Trends. The automotive industry is faced with increased demand volatility but still relies on outdated forecasting approaches. You can find topics below your search term.įor example, if you search London, and choose the corresponding topic, your search includes results for topics like "Capital of the UK" and "Londres," which is "London" in Spanish.Google trends as complementary tool for new car sales forecasting : a cross-country comparison along the customer journey. Topics are a group of terms that share the same concept in any language. If you search "banana sandwich", you don't get results for "banana," "sandwich banana," and "banana and peanut butter sandwich.".If you search "banana sandwich", you get results like "banana sandwich," and "delicious banana sandwich.".You don't get results for individual words within the term. If you search a term in quotes: You get results that include the exact term.If you search banana sandwich, you get results like "banana sandwich," "banana sandwich recipe," and "peanut butter sandwich with banana.".If you search multiple terms: You get results that include each word, in any order.If you search banana, you get results like "banana" and "banana sandwich.".If you search for a term: You get results that include that word.Important: When you enter a search term, you get matches for the terms in your chosen language. You can define your search words as terms or topics depending on your search needs. ![]()
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